The Blockchain Global Entertainment Alliance was organized as a nonprofit initiative during the 2018 American Film Market in Santa Monica, California  to promote blockchain technology education and adoption within the entertainment industry. 

While blockchain technology can be both disruptive and supportive in the entertainment sector, widespread adoption is slow.  If major entertainment companies chose to adopt blockchain and digital tokens, the technology has the potential to redefine entertainment and media information and data flows in addition to offering accounting efficiency, incentives and true peer-to-peer shared experience between creators and consumers. 

As traditional systems become obsolete and inefficient, blockchain is a win for everyone including content creators, distributors, guilds, agencies, talent representatives, performing rights organizations, financial institutions and regulatory bodies. From speed of transactions, crypto ticketing and rewarding viewers for their attention and data, to accountability, identity and privacy, we believe blockchain is here to stay.